7 Mistakes We Should not Allow when Writing a Topic About our Emails


We realize it or not, but often the subject of our emails may be the only part of our message that is read. That’s why it’s important to make it as clear as possible and make it easier for the recipient to find our email in their inbox in time.

Use verbs that call for action – for example, “read the report” or “review the collection.”

There are many mistakes you can make in an important email to your boss, your colleague, or other professional contact. Here’s what seven topics, according to Business Insider, you should never use:

1. “Ideas” or “Meeting”

If the topic says something unclear, your email will surely be skipped. Using specific and descriptive phrases will not only give the recipient what it is about in your email, but will also make it easier for you to find it later.

2. “Hello”

This has the same effect as using a super-vague message in the subject of your email. Think, if you get dozens of emails and have time to review just the most important, would you open an email that is marked as “Hi”?

3. “Can I offer you some free help?” Or “You have won the competition”

Some words in the subject of your email can send it directly to the recipient’s spam folder. Such words are “amazing”, “free”, “winner”, “no risk”, and so on. But even if you can bypass the spam filter, you may be misleading the recipient and ignoring your email.

4. No theme

Even the poorly chosen topic is better than the lack of one. An unsubscribed email is likely to be erased, lost or immediately annoyed by the recipient who is forced to open the email to find out what it is about.

5. Too long topics

The subject of your emails should not be longer than 50 characters. Many people open their mail on mobile devices, and there’s a long topic that can not be covered.

6. “Let’s talk about Case No 23904890384”

Yes, the topic needs to clarify what it’s written in your email, but you do not need to give details. Instead of typing the number, describe in a few words what the situation is.


The subject of your email should never be written in capital letters only. Someone may decide that you’re screaming and will not pay attention to your email at all.